LOWELL, Mass. – Associate Athletic Director for Communications & Creative Content Ashley Robbins has announced the newest addition to her staff, as Jordyn Rochon rejoins UMass Lowell Athletics in the newly created Director of Communications & Creative Content role. 

"I am thrilled to have Jordyn back on staff," said Robbins. "During her original stint in Lowell, I had the pleasure of watching her not only develop as an SID but really find a passion for graphic design. After honing those skills at the Power Four level and in the private sector, I am so excited to see her bring those talents back to Lowell to help continue to push our creativity and the River Hawk brand forward." 

Most recently, Rochon worked for Fit2Run as a Senior Graphic Designer since 2023. In that role, she was able to help design and execute 300+ campaigns to drive ecommerce revenue for the company. Helping lead the creative strategy for marquee promotions, including Global Running Day and Amazon Prime Day, as well as producing multi-channel assets for Nike, New Balance and more, Rochon increased the overall Fit2Run brand visibility across 30+ retail stores and ecommerce channels. 

Before working with Fit2Run, Rochon gained two years of experience as an Assistant Director of Graphic Design at the University of Oklahoma from 2021-23. While at OU, she managed design initiatives for all 17 athletic programs, producing campaigns to elevate gamedays, DEI initiatives, graduations and staff recognition. In collaboration with multiple departments to ensure consistent messaging, Rochon delivered digital and print collateral from social media graphics to facility signage to help further the Sooners' brand. 

"I'm thrilled to return to UMass Lowell and rejoin a department that's played such an important role in my professional journey," said Rochon. "There's a special energy here, and I'm excited to build on the strong creative foundation already in place and bring new life to how we tell the story of River Hawk Athletics." 

After graduating from the University of New Hampshire, Rochon joined the UMass Lowell Athletic Communications staff, first as a Communications Assistant before being promoted to Assistant Director of Communications in 2019. During her first years in Lowell, she served as the primary communications contact for several sports, including women's soccer, basketball and lacrosse. With those teams, she managed all public and media relations responsiblities, including social media, creative content, media inquiries, website management, statistics and more. 

Some of Rochon's Division I championship experience includes the 2023 NCAA Women's Gymnastics Championship, the 2022 Men's College World Series, the 2022 NCAA Women's Basketball Tournament, the 2021 Hockey East Championship, and the 2019 NCAA Men's Ice Hockey Regionals. 

A native of Litchfield, N.H., Rochon earned her bachelor's degree in sports studies at the University of New Hampshire in 2019.