LOWELL, Mass. – New UMass Lowell Women's Basketball Head Coach Brianna Finch will be formally introduced to the Lowell media and community at a press conference on Monday, April 13 at 1 p.m.
 
The press conference will take place inside the film room in the Kennedy Family Athletic Complex. The event will include remarks from both Finch and UMass Lowell Director of Athletics Lynn Coutts, as well as questions from the media.
 
Coutts announced Finch as the newest River Hawk head coach last week. A proven program builder with more than 20 years of collegiate and professional experience, Finch most recently served as an assistant coach and recruiting coordinator at George Washington University. She previously spent four seasons on the women's basketball staff at Boston University. A recognized leader in the profession, Finch has been selected for the 2026 WBCA Next Gen Institute and was named one of the "50 Most Impactful Assistant Coaches" by Silver Waves Media in 2024.
 
What They're Saying about Brianna Finch 
"UMass Lowell has made a great hire in Brianna Finch. She is passionate about developing student-athletes holistically, and is exceptional when it comes to teaching the game. I believe she will lead the program to new heights through a strong work ethic, genuine care and enthusiasm for the game. I'm excited to see what's ahead for Coach Bri and her River Hawks!" – Ganiyat Adeduntan, Head Women's Basketball Coach, George Washington University
 
"Bri's ability to build genuine, authentic relationships with her players is one of her best assets - she fosters trust and creates strong connections. She's the type of coach student-athletes want to play for. She has been an integral part of staffs where her work ethic and drive for excellence consistently elevate the group and set a high standard. She's passionate, intentional, and has all the qualities to lead this program in a meaningful way." – Kate Bergstrom, Senior Associate Director of Athletics, Boston University
 
"I am thrilled for Brianna and UMass Lowell. Brianna has consistently invested in her student-athletes and colleagues, which makes it especially rewarding to see her reach this next step in her career as the leader of the River Hawks program. She is a relationship-builder, a tireless worker, and an empathetic leader who is well-prepared for this opportunity. UMass Lowell is in excellent hands." – Kristie Bowers, Director of Athletics, Rensselaer Polytechnic Institute
 
"Bri is an excellent basketball coach and an even better person. The way she connects and cares for people from all backgrounds is her superpower. She is going to be a great head coach for her student-athletes both on and off the court." – Gayle Fulks, Head Women's Basketball Coach, Davidson University
 
"Brianna Finch is an exceptional teacher and coach. She will build genuine relationships with her players and work tirelessly to make sure they develop and have a great experience in her program. UMass Lowell has hired an extraordinary individual who will lead the program with integrity, intelligence and compassion. Excellent choice." – Molly Goodenbour, Head Women's Basketball Coach, University of San Francisco
 
"I could not be happier for Brianna. She has earned this opportunity, and it comes as a true reflection of her hard work and commitment to developing relationships with her student-athletes. She is a tireless recruiter, an outstanding coach, and an ever better human being. There is no doubt that Brianna will be an amazing leader and mentor to the young women at UMass Lowell." – Melissa Graves, Head Women's Basketball Coach, Boston University
 
"I am incredibly proud of Coach Finch as she steps into this well-deserved opportunity to lead the UMass Lowell women's basketball program. Having witnessed her professional evolution firsthand, I can say with utmost confidence that she is exceptionally prepared for this moment! Her unwavering commitment to student-athlete development on and off the court, as well as her ability to build meaningful relationships, will define her leadership from day one. I will always be a fan of Coach Finch." – Markus Jennings, Deputy Athletics Director & Chief Revenue Officer, George Washington University