LOWELL, Mass. – UMass Lowell Athletics is proud to announce that Mill City Collective has been named the Name, Image and Likeness ("NIL") donor-based collective designed to empower UMass Lowell student-athletes through NIL opportunities and support.
 
While not directly affiliated with UMass Lowell or UMass Lowell Athletics, the mission of the Mill City Collective is to facilitate NIL partnerships between the student-athletes, charities, non-profits, business owners, and the local community.
 
"It's an honor to be able to support these hard-working student-athletes at UMass Lowell and we are thrilled with the early outreach and support we have received thus far," said Mill City Collective co-founder Brian Foley. "It is a whole new world in college athletics with NIL. We are excited about the opportunity to utilize our skills and experience in the business world to assist these amazing student-athletes in maximizing their NIL value.  We plan on doing this by increasing fan engagement and partnering student-athletes with the businesses and charitable community."
 
"We are grateful to Brian Foley and John O'Conner for their commitment to creating an organization that can benefit our student-athletes," said UMass Lowell Senior Associate Athletic Director Eric Allen. "This is another major step forward to position our student-athletes to maximize their name, image and likeness opportunities."
 
The Mill City Collective is independent from UMass Lowell. NCAA rules allow alumni, fans, and other supporters to compensate student-athletes through the organization, but such compensation:

• May not be considered "pay for play"
• Must be in exchange for services provided by the student-athlete

 
For additional information please visit millcitycollective.com