Mill City Collective Launches as NIL-Collective for UMass Lowell Student Athletes
7/15/2024 12:13:00 PM | General
LOWELL, Mass. – UMass Lowell Athletics is proud to announce that Mill City Collective has been named the Name, Image and Likeness ("NIL") donor-based collective designed to empower UMass Lowell student-athletes through NIL opportunities and support.
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While not directly affiliated with UMass Lowell or UMass Lowell Athletics, the mission of the Mill City Collective is to facilitate NIL partnerships between the student-athletes, charities, non-profits, business owners, and the local community.
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"It's an honor to be able to support these hard-working student-athletes at UMass Lowell and we are thrilled with the early outreach and support we have received thus far," said Mill City Collective co-founder Brian Foley. "It is a whole new world in college athletics with NIL. We are excited about the opportunity to utilize our skills and experience in the business world to assist these amazing student-athletes in maximizing their NIL value. We plan on doing this by increasing fan engagement and partnering student-athletes with the businesses and charitable community."
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"We are grateful to Brian Foley and John O'Conner for their commitment to creating an organization that can benefit our student-athletes," said UMass Lowell Senior Associate Athletic Director Eric Allen. "This is another major step forward to position our student-athletes to maximize their name, image and likeness opportunities."
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The Mill City Collective is independent from UMass Lowell. NCAA rules allow alumni, fans, and other supporters to compensate student-athletes through the organization, but such compensation:
For additional information please visit millcitycollective.com
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While not directly affiliated with UMass Lowell or UMass Lowell Athletics, the mission of the Mill City Collective is to facilitate NIL partnerships between the student-athletes, charities, non-profits, business owners, and the local community.
Â
"It's an honor to be able to support these hard-working student-athletes at UMass Lowell and we are thrilled with the early outreach and support we have received thus far," said Mill City Collective co-founder Brian Foley. "It is a whole new world in college athletics with NIL. We are excited about the opportunity to utilize our skills and experience in the business world to assist these amazing student-athletes in maximizing their NIL value. We plan on doing this by increasing fan engagement and partnering student-athletes with the businesses and charitable community."
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"We are grateful to Brian Foley and John O'Conner for their commitment to creating an organization that can benefit our student-athletes," said UMass Lowell Senior Associate Athletic Director Eric Allen. "This is another major step forward to position our student-athletes to maximize their name, image and likeness opportunities."
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The Mill City Collective is independent from UMass Lowell. NCAA rules allow alumni, fans, and other supporters to compensate student-athletes through the organization, but such compensation:
- May not be considered "pay for play"
- Must be in exchange for services provided by the student-athlete
For additional information please visit millcitycollective.com
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