Jan. 15, 2010
After an exciting promotional campaign in the first half of the season, UMass Lowell looks to continue that success in the second half. The River Hawks set several attendance records earlier this season including highest attendance at a non-conference home opener (5,612 vs. Colgate - 10/23/09) and highest student attendance ever (1,601 vs. Boston University - 10/30/09).
The first half saw a unique slate of events highlighting the promotional calendar including appearances from the Zooperstars!, Clifford the Big Red Dog, Curious George and The Grinch! The Athletic Marketing Department looks to continue that trend with a host of exciting promotions during the second half of the hockey season, headlined by the upcoming Star Wars Night on January 23 against Boston College and WHITE-OUT Night on February 5 against Boston University.
In addition to exciting single-game promotions for the second half of the season, the River Hawks are proud to add a new wrinkle to their merchandise line as fans will now be able to purchase commemorative autographed photos of their favorite players. Senior goaltender Carter Hutton (Thunder Bay, Ont.) will be the first player in this limited-edition series with his photo for sale at Saturday's tilt against Massachusetts.
Also, UMass Lowell will be reintroducing its "Pick-a-Stick" promotion on Saturday. Fans can purchase raffle tickets at remaining home games and enter to win their favorite player's hockey stick at the end of the season. A special on-ice presentation will take place after the River Hawks' final regular season game on March 6 where players will present the winning fans with their game-used sticks!
Finally, the River Hawks will continue to collect cell phones as part of the "Cell Phones for Soldiers" program, started on-campus by senior defenseman Barry Goers (Ivyland, PA). Thus far, UMass Lowell has collected over 150 phones and more than $200 in cash donations for the program. One cell phone equals one hour of talk time in calling cards for a soldier overseas. Fans who bring a phone to Saturday's game will receive a pair of FREE tickets to next Friday's tilt against Merrimack. For more information, visit www.cellphonesforsoldiers.com.
January 16: 2010 Home Opener vs. Massachusetts
• UMass Lowell opens its 2nd-half home schedule against rival UMass. Fans get their first chance to see the 14th-ranked River Hawks at home in 2010. Hockey East will be hosting its annual Skating Strides against Breast Cancer as proceeds from Chuck-A-Puck will benefit this great cause!
• Lobby Entertainment: The College Fund Band returns to the lobby and Caricaturist Rob Sardella, a veteran of Lowell Spinners' games, will be doodling free caricatures!
January 22: TeamWalk for Cancer Care vs. Merrimack - Free Burrito courtesy of Moe's Southwest Grill
• Join the River Hawks, Lowell General Hospital and Jeanne D'Arc Credit Union in the fight against cancer! Proceeds from all ticket sales will be donated to LGH's TeamWalk for Cancer Care. Also, the first 1,000 fans will receive a FREE BURRITO, courtesy of Moe's Southwest Grill.
• Lobby Entertainment: Free face painting will be available, courtesy of Fun Faces with a Twist.
January 23: Star Wars Night vs. Boston College
• The 2008 NCAA champion BC Eagles visit Lowell for the first time this season and River Hawks hope to continue their recent success against the Eagles (2-0-1 last season). Characters from the popular Star Wars movies will be in attendance and available for photos with fans beginning at 6PM in the lobby. Get in on the act yourself and dress up as your favorite Star Wars character!
• Lobby Entertainment: Alley-Oop the Clown will be twisting balloons prior to the game.
February 5: WHITE-OUT NIGHT vs. Boston University (7:30) - Cash giveaway courtesy of NMTW Credit Union
• UMass Lowell will host WHITE-OUT Night as the River Hawks welcome the student body back in full force for 2010! Fans are encouraged to wear WHITE and come in from the cold of WinterFest to join us early at the Kids' Zone before the game! Young fans will have the chance to meet River Hawk players before the game in the lobby at a special autograph session. Finally, three lucky fans will go home with FREE CASH, courtesy of NMTW Credit Union!
• Lobby Entertainment: The Creature Teachers will be set up in the lobby prior to faceoff.
February 12: Heroes Night vs. Boston College - Thunderstix giveaway courtesy of All Sports/Heroes Promotions
• UMass Lowell is teaming up with All Sports/Heroes Promotions to recognize community heroes in the Greater Lowell area at the 2nd Annual Heroes Night. The first 1,000 fans will receive THUNDERSTIX, courtesy of All Sports/Heroes Promotions.
February 26: University Night vs. Providence - Hockey East Championship tickets giveaway!
• It's Faculty/Staff Night at the Tsongas Arena! Members of the University community are invited to join the River Hawks as they battle the rival Friars in Hockey East action. The annual University Cup Sled Race will be featured during the first intermission!
• Lobby Entertainment: Alley-Oop the Clown will be twisting balloons prior to the game.
March 5: Weekend Getaway vs. Vermont - New England summer weekend getaway!
• The River Hawks host 2009 NCAA Frozen Four participant Vermont in the last weekend of regular season action. UMass Lowell celebrates by offering a FREE weekend getaway! One lucky fan will go home with a New England summer weekend getaway!
• Lobby Entertainment: A musical act will be performing in the lobby.
March 6: Fan Appreciation Night vs. Vermont - Fan appreciation night!
• It's Senior Night with the River Hawks as the team recognizes one of the largest classes in program history. In addition, ten lucky fans will go on the ice after the game to meet their favorite player and take home a game-used stick as part of this year's Pick-A-Stick promotion.
• Lobby Entertainment: A musical act will be performing in the lobby.
